Task 1

Assignment 1: Poster Design
“Imagination + Understanding of Technological Tools = To invent new realities and the ability
to conceptualize within the parameter of given story.”

Brief: To produce a fictional Event Poster for a fictional Movie, Video Game or Music Concert. Strive to produce the most creative and innovative poster that engages and interactive. Do consider 3D pop-up designs, augmented reality, scan art etc. (30%)

Week 01-02: Research & Idea

Figure 01: Character Design by Kenny Jeong
Figure 02: Environment Design by Vivek
Figure 03: Video Game “Firewatch” Poster Design by Olly Moss

I have looked through some portfolio to know more about Entertainment Design. Research has been done for the first assignment. The primary idea proposed to Mr Mike and Ms Anis was to create a game design that introduces the background of Japanese folklore presented through a 1930s animation art style. As I am a fan of the 1930s animation art style, I intend to create a poster that brings classic cartoons to the video game world. Examples showed to the lecturers in class were the two main inspirations for creating the video game poster:

Little Nightmares: Little Nightmares is a unique side-scroller suspense-adventure game and unique enough not to appeal to Ghibli influences and references alone- traces of Tim Burton is also unmissable. The vibe is like a dark fairytale crossed with Industrial Revolution-era London, complete with hissing pipes and strange mechanical contraptions, with uses that are best left to the imagination.

“If you’ve ever wondered what it would look like to combine the style of Tim Burton with the adventure and covert horror of Hayao Miyazaki’s Spirited Away, Little Nightmares is here to deliver.”
(The Western Journal, 2017)

Figure 03: Little Nightmares’ The Guest Area

Cuphead: A video game tributes to 1930s cartoons. 
The art style immediately evokes the animation of Max Fleischer, a king of the golden age of cartoons. Among his creations are Bimbo, Betty Boop and Popeye. The visual style of Cuphead is an animation fan’s fantasy, and it’s looking to be a genuinely fun co-op gaming experience. Studio MDHR’s plans are ambitious to say the least:

“With Cuphead, we aim to evolve the genre by adding new features such as: super arts, infinite lives, a playable world map and hidden secrets. In addition to that, we will have refined controls, additional boss patterns on harder modes and balanced weapons to equip (that you don’t lose!).”

Figure 04: Cuphead and the Golden Age of Cartoons

Disney’s Mickey Mouse shorts films of the late 1920s and ’30s have a classic style that we don’t see much of anymore. Characters seemed to be made of infinitely stretchable rubber, and everything in the world could be turned into a musical instrument. There is something about that era that is just imaginative and witty.

Inkblot Cartoon Style/Rubber Hose Animation Style: A cartoon style most prevalent from The Silent Age of Animation in America in which the characters bring few significant characteristics such as black bodies with white facial masks, pied-eyed pupils, rubber hose limbs, four-fingered hands, white gloves which make the hands show up more easily that allows more surreal gags.

1930s Animation in Japan: The 30s produced a wide array of Japanese animation ranging from impressive works of art to weird crumminess, which most cartoons were leaning in the direction of war propaganda. A 1936 Japanese propaganda cartoon in which Japanese forces fend off a corrupt Mickey Mouse, where we can see both Japanese and American animations share similar characteristics of Rubber Hose Style of the silent era.

giphy (1)
Figure 05: Rubber Hose Style Mickey Mouse! In its Earliest Appearance
download (2)
Figure 06: Evil Mickey Mouse Invades Japan

Japanese folklore: The creation of main protagonist for the poster was inspired by Kitsune, a wicked, shape-changing nine-tailed fox that possess contradictory behaviour- “it can be either benevolent (good) or malevolent (evil) depending on the situation.”

Figure 07: Image of Kitsune in Japan

Feedback given was that it would be a challenge as the audience might find it difficult to perceive the Japanese culture through the 1930s cartoon styling. Continuous research on the visual styling, genre, etc and sketches are required!

Reference List:



Week 03: Trip to Osaka

Figure 01: Night at Fushimi Inari Shrine 

Week 04-05: Progression

Title: Behind The Mask

Genre: Horror Adventure. Much similar to Little Nightmares, the game is a side-scroller involving adventure and horror that focuses on a protagonist. Players are encouraged to immerse themselves in the depressing world through navigating around each floor of the castle. Puzzle-solving is needed to travel through the journey and the monsters must be ran from rather fought under most conditions.

Synopsis: Behind The Mask is set in a world where adults have been vanishing suspiciously and children are all trapped in masks. The plot centers around the protagonist, a small child trying to break free of the masks and find their way out of this dark mysterious “prison”.

Like any other young child, the controlled character can only perform light running, jumping, pushing, pulling, climbing or at least, stealth in the dark. In other words, not very fast, not very far, and not with very much strength to escape from the capture of monsters in the tense little adventure. Other than that, one thing will soon become clear to the players: this is a kill-or-to-be-killed world.

Target Audience: Blending highly stylized black and white graphics sprinkled in only very little colour, with game-play that challenged both mind and reflexes, along with a tense atmosphere and surreal storyline, Behind The Mask targets cartoon nostalgia players through its art direction that appreciate the aesthetics of 1930s animation in crafting a terrible, disturbing environment.

Moodboard: Minimal and vibrant colours used in the poster. Composition is mostly centralized, with no cropping.

Figure 01: Walt Disney’s Get A Horse Poster

Sketches and working in digital: 

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Figures 02-05: Sketches!

Feedback 01: The typography treatment looks like the retro car labels typeface.
Should look for the Japanese retro typeface roman characters.
One suggestion would be the Big Hero 6 typeface.

Figure 08
Figure 09
Figure 10
Figures 06-11: Poster Progression

Feedback 02: To have foreground, middle ground and background.
Might as well consider to apply colour to one of the elements.

Execution: The initial idea was to create a glow-in-dark poster in Gif. As the interactive part has to be functional, Mr Mike suggested to use Augmented Reality (AR) to perform the changes of poster instead. One example found is the Green Lantern poster using Zappar platform.

Figure 12: Glow-in-dark Poster “Spoiled for Your Approval” by Ridge

A look at AR tryout in Layar platform: 

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Final Submission

Final Poster:


AR Poster:





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