Task 2B

Assignment 2B: Brand Activation

“Brand Activation is any campaign, event, or experience that enables your brand to engage directly with consumers and build a loyal brand community around your product or service.”

Brief: To produce on-ground activation gimmick proposal for the event from Assignment 2A. This event should integrate the microsite design elements, and a host of gimmick activities that engages the targeted audience. (20%)

Week 06-07: Execution Strategy

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Figure 01: Mindmap
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Figure 02: Mindmap
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Figure 03: Mindmap
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Figure 04: Timeline Mindmap

Made with Padlet


Final Submission


Figure 01: Key Art “Moonman”
Figure 02: Timeline
Figure 03: Teaser Phase
Grafitti on Shutters
Figure 04: Guerrilla Advertising Graffiti Mockup
poster Final PTM-01
Figure 05: Poster Design
Figure 06: Flyer Design
JUICE Article copy
Figure 07: Sponsored Article on JUICE

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Figure 14: Launch Party Floor Plan
Figure 15: Launch Party On-ground Mockup
Figure 16: Launch Party On-ground Mockup
FB Profile Picture
Figure 17: Social Media Profile Photo
FB Cover Photo
Figure 17: Social Media Cover Photo 01
FB Cover Photo v2
Figure 17: Social Media Cover Photo 02
!FB Official Poster Release
Figure 18: Facebook Official Poster Release
!IG Teaser Post
Figure 19: Instagram Teaser Post
!IG Treasure Hunt1
Figure 20: Instagram Treasure Hunt Post
!IG Treasure Hunt2
Figure 21: Instagram Treasure Hunt Hint Post

Thank you!

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