Assignment 2A: Microsite Mockup
“A microsite is particularly focused on a key campaign, event, product or service offering, has its own theme and brand message that aims to be brought to the target audience.”
Brief: To produce a Microsite Mockup in digital format for a fictional event. You may use the same event from your Assignment 1, which must be agreed as the group choice. The event of choice must have enough depth and scope to provide for various promotional gimmicks, be it on-ground, online or in-app implementations. (20%)
My groupmates include David, Samantha and Maryam (Merry). We have come to a decision to choose Merry’s Paint To Music music event poster in promoting the on-ground event. Below are the poster design and proposal prepared by Merry.
Week 05-06: Research & Idea
Trello suggested by Mr Mike in assigning the tasks.
Here are the microsite references.
We decided to keep the microsite in a way that requires users to scroll a long way to different page sections and get to the bottom. Other than that, we are allowed to add a lot more information to the landing page. It would be a great conversion and controlled experience.